Maren Anderson, President, formed the firm in 2002. She works closely with a number of experienced consultants who are available, as needed, to work on particular projects. The firm's projects involve strategic planning, market research, and reimbursement assessments. Typically, the work focuses on U.S. markets. The firm also works regularly with European and Japanese consultants on global marketing strategy. Small companies occasionally ask the firm to play an ongoing marketing or reimbursement role, a "virtual" staffing arrangement.

Previously, Maren co-founded Health Technology Associates, Inc. (HTA) with Wayne Roe and Michael Strauss, M.D. HTA, which was based in Washington, D.C., grew into a 250-member consulting firm and became part of Covance, Inc. in 1996.

Over the course of Maren's 26-year consulting career, she has worked for a comprehensive list of America's major health care companies. A limited list includes: Amgen, C.R. Bard, Eli Lilly, Genzyme, Johnson and Johnson, Pfizer, Roche, Solvay, and Wyeth. In addition, she has worked for small start-up ventures across the country, including manufacturers of infusion pumps, breast biopsy equipment, radioactive seeds for prostate cancer, innovative drug delivery devices, injectable and infusable drugs, less-invasive surgery equipment, incontinence products, dressings, surgical supplies, prostheses, implants, imaging technology, diagnostic assays, molecular tests, and blood products. Her work has concerned hundreds of products for a myriad of diseases, including asthma, HIV/AIDS, cancer, heart disease, urinary incontinence, gynecological conditions, eye diseases, congenital defects, premature infants, skin ulcers and other skin diseases, orthopedic conditions, and psychiatric conditions as well as brain disease.

A particular specialty is providing market research and reimbursement analysis to private equity firms considering investments. Frequently, these engagements lead to a relationship with the principals and business development team at the portfolio company. For example, she has done research for Warburg Pincus, Welsh Carson, Hillman Ventures, Versant Ventures, Polaris Ventures, and Flagship Ventures. She also gives speeches on health care financing and product marketing to a wide variety of audiences, including nurses and physicians, national public policy groups, and both state and national manufacturer associations.